Our Objective Is To alter The way Merchandise Is Designed And Bought
Music merchandising has always been a very important a part of the overall branding strategy for musicians – both impartial and major label artists. With the instability in record sells, musicians are relying on merchandise much more to have interaction their followers and drive in further income.
Inventive Allies is a merchandising company that has a network of over 25,000 plus professional designers who’ve labored with a few of the most important brands in music and entertainment.
The Asheville, NC based mostly firm has recently released a new platform called BandArt, which permits bands and manufacturers to host design contest via loco quotes their Facebook pages and leverage their network of talented designers. Here is an interview I had a few weeks in the past with Creative Allies’ CEO Sean O’Connell, about their new product launch and their purpose to vary the way in which merchandise is designed and sold.
What is Inventive Allies?
We’re a group of 25,000 plus skilled graphic designers and we are fairly well-known for producing prime quality graphics and merchandise for rock stars. We have worked with The Shins, M.I.A., Black Keys and LMFAO.
With the launch of BandArt App for Facebook, bands will be capable to host their own design contests to engage their fan base and generate great artwork. BandArt allows bands and manufacturers to simply set-up, market and handle a design contest by way of a customized Fb utility, social sharing tools and a dashboard.
What prompted you guys to create BandArt?
Actually, it was out of demand. We’ve got had thousands of bands contact us to get entry to our network. For a while we had this platinum service – where we were primarily working with major artists, movie companies, record labels and music festivals. So, we really needed to excellent what we accomplish that we may create a self-serve platform which is what BandArt is. It isn’t simply running the design contests, our objective is to alter the best way merchandise is offered.
Merchandise for any band is costly. When you utilize BandArt and pick a winner – you personal that profitable design. You’ll be able to sell it in your website and Men’s Custom Fuzz Outline Black #2 Short Sleeve Tops Tees on tour. You can do no matter you need with that, you don’t owe anyone anything. Also, you may choose extra designs from your contest and you can decide to sell them. While you promote them, you’re promoting them by way of a Creative Allies storefront the place you have no stock value and we provide actually cool products. Over time we are gonna present a number of distribution opportunities to bands as well. Also, as a result of your followers get to vote as a substitute of merchandise being compelled on them – you can also use actual data to decide what you want to promote!
How have the modifications in music business affected the merchandising business?
The bands are counting on merchandise even more than earlier than. You see lots of bands doing bundling where they might throw in a limited version t-shirt with the purchase of their album. A lot of bands are beginning to promote directly to their followers now, where in the past a whole lot of the sells have been made on-line or through a third get together – which was primarily the stuff that was left over from the tour.
For 35 years, music merchandising was primarily promoting on tour and no matter you bought to your fans was what you had left over. Now the method works the place bands are searching for distinctive merchandise and they’re spending extra time and effort because they know they’ll really generate profits off of it. At the tip of the day we have now every record label coming to us as a result of it engages your fan base, it lets you get your product designed by great designers, it helps you finds new fans and its very viral.
How a lot does your service price?
The way in which it really works anyone can use our product. If they need to run a design contest on their Fb web page it is free. What they provide a prize is de facto up to them. If they want to supply backstage passes it is as much as them, however it is fairly apparent there may be more incentive for a money prize. If loco quotes a band presents a cash prize we pay a hundred% of the cash to the profitable designer. If a band needs us to market their contest to our 25,000 plus designers, we charge a flat $80 charge. We require a minimum of a $200 cash prize for our designers.